After 20 years in business Albourne Equestrian Centre a riding school in West Sussex needed a bit of refresh – they had some great new opportunities opening up, but no time to capitalise on them.
Over the years they had built up a strong niche but they needed to get better at communicating this to potential clients in order to set them apart from their competitors.
We gave them an injection of some Connected Thinking pzazzz. After an in depth assessment, we produced the following:
- A business plan, full of recommendations and guidance
- The design and roll out of new branding, including smart new staff uniforms
- A photoshoot to support a refresh of their website and other printed material
- An overhaul of their reception area and new client registration process
- A launch into social media, getting the Albourne message “out there”
- Some expert financial advice to support their growth
- Bid writing to apply for funding for projects and facilities
- The forging of some beneficial working relationships with project partners to open up some new business opportunities
- Marketing and organising Open days, to showcase the centre at its best
Nothing short of fabulous! The owners of Albourne and their customers loved the new logo, which now reflects the quality A* tuition. The staff loved their new uniforms and gained a real sense of ownership during a photoshoot – a real team building day after a harsh winter of hard work and uncertain times.
Within a few short weeks, using our contacts and Albourne’s existing customer base over 850 people engaged via social media. We managed the page in its early inception and are now supporting the proprietor to gradually take over the management of the page, with our training. Here is a link to their Facebook page.
Connected Thinking continues to work with the Albourne Equestrian Centre, supporting them to apply for funding, building new partnerships and continuing to roll out their new branding throughout all their business communications. We’re also planning open days to encourage more people, young and old, to start or get back into riding. Here is a link to a sell out event we promoted to professional youth workers to learn about Equine Assisted Learning.
We could help your equestrian organisation this way, too. Why not contact us today for an initial conversation?