Scotts of Thrapston - Equestrian Consultancy

Scotts of Thrapston

For the last 9 years, Connected Thinking has enjoyed a positive working relationship with Scotts, a family run business since 1920.  Our remit has been and continues to be precise:  To increase brand exposure for their timber stabling side of the business through the press, social media and key industry stakeholders.

THE SOLUTION:

Here’s just one of our high profile projects:

  • In 2011, Connected Thinking developed the concept of a Scotts Rider Development Programme, aimed at encouraging riders to embrace entry level competitions.  This project raised Scott’s profile by giving grassroot riders the inspiration and confidence to have a go alongside the buzz of athletes at London 2012
  • We coached Scotts’ staff on the programme, not only to encourage engagement and “buy in”, but also to ensure that it was implemented with a planned and effective structure

THE RESULTS:

A very satisfied client.  The feedback from the governing body British Eventing said the programme demonstrated best practice between sponsors, venues and accredited coaches.

There’s more:  in 2012, our grassroots riders took advantage of the exciting opportunity to train every month with the Brazilian Olympic team as they prepared for London, gaining some valuable TV air-time on both the BBC and iTV.

 

 

Rider Development Winners and N.Tuner  Riders Group Shot  Scotts stables 006

If you want this kind of service we could help raise your profile.  Contact us to find out more.